Social Media and Digital Marketing Specialist

About Us

Lead. Grow. Transform.

Ford Australia is constantly evolving and innovating, committed to delivering smarter, more connected vehicles for all Australians, now and for generations to come. 

Looking ahead, Ford is excited about the future. With an expanding vehicle lineup, growing digital services, and a strong dealer network, they are well-positioned to support Australian businesses in new ways. 

As Australia’s largest automotive OEM employer, we proudly have around 1,500 talented engineers, designers, and specialists working across five Victorian sites. Crucially, Australia is a key global development hub for Ford, and their local design and engineering team lead the creation of vehicles including the Ranger, Ranger Raptor, and Everest – models sold in around 180 markets worldwide. 

Complementing this technical network, Ford Australia’s National Sales Company (NSC) located in Richmond, is the central hub for commercial and customer engagement activities across the country. 

Why Ford?

For a century, we've been a driving force across Australia, building a legacy that truly speaks for itself. Leading the way, the Ranger continues its rein as Australia's No. 1 Selling Vehicle and our iconic Mustang proudly holds its position as Australia’s No. 1 Sports Car. 

These remarkable achievements are a testament to our unwavering commitment to innovation and a customer-focused approach that has delivered success across our entire lineup, giving us so much to be excited about! But we believe we do more than just build award-winning vehicles—we build careers. 

• Discounted lease car options. 
• Multiple Employee Resource Groups – Ford Pride, Women of Ford and Ford Empowering Diverse Abilities. 
• Flexible Work Arrangements.
• Growth and development opportunities via internal and external training. 
• Paid parental leave from day 1.  
• Comprehensive Employee Assist Program. 
• Wellness Programs including Free Flu Vaccinations and Health Checks. 
• Paid volunteer days.

About the Role

As the Socia Media & Digital Marketing Specialist, you will be responsible for driving social engagement and growth via all Ford Australia social platforms, working alongside the Ford Australia Marketing team and agency partners.

Reporting directly to the Social Media Manager, this position is based at our National Sales Company Office in Richmond, Melbourne. This role operates under a hybrid work arrangement, requiring four days on-site.

• Strategic Growth & ROI: Work cross-functionally to drive social marketing growth and demonstrate ROI through data-driven attribution for all socially-led actions.

• Social Strategy & Execution: Support the development of social strategy plans and manage the end-to-end delivery of the social content calendar.

• Data & Insights Leadership: Own the Ford Australia social metrics ecosystem, delivering monthly reports that translate complex data into actionable insights.

• Content Discoverability (Social SEO): Lead the optimization of social content for search and discovery.

• Partnership & Influencer Integration: Lead social content plans for Ford Australia partnerships, influencers, and brand ambassadors.

• Agency Management: Collaborate with creative and media agency partners to ensure nameplate digital strategies are executed with precision and align with broader search and social trends.

• Tertiary qualification in Business, Marketing, or a related field.
• 8+ years of experience in Marketing or Digital Marketing, with a deep specialization in social media platforms (Meta, X, TikTok, LinkedIn, YouTube).
• Search-First Mindset: Demonstrated understanding of how social media impacts the broader search ecosystem and experience optimizing social content for organic discoverability (Social SEO).
• Analytical Rigor: Expert-level capability in transforming social platform metrics and KPIs into strategic recommendations.
• Technical Toolset: Proficiency in Meta Business Suite, social listening/monitoring tools, and Google Trends.
• Agency & Stakeholder Fluency: Proven experience managing creative/media agencies and navigating complex corporate stakeholder environments.
• Communication Excellence: Exceptional verbal and written communication skills, with the ability to concisely convey data insights.
• Project Management: Highly organized with the ability to manage multiple social-led nameplate activities and partnership deliverables simultaneously.

Equal Opportunity 

Ford Australia is inclusive employer, and all qualified applicants will receive consideration for employment. 

Applicants must be legally authorised to work in Australia. Verification of employment eligibility will be required at the time of hire. 

---Applications will close on Sunday 12 April 2026---

Please note due to the high numbers of applications we will only be able to contact shortlisted candidates.

*Ford Motor Company of Australia Pty Limited ACN 004 116 223 (Ford) is collecting your personal information in order to consider you for a role at Ford.Ford may also collect personal information about you from third parties such as refereess and recruitment agencies for this purpose.Ford may disclose your personal information to its related companies and third party service providers for purposes such as screening and background checks, aptitude testing and health and safety and human resources management activities.Ford’s privacy policy (available atwww.ford.com.au) states how you can seek to access or correct any personal information Ford holds about you, how to complain about a privacy breach by Ford and how Ford will deal with a privacy complaint. You can contact Ford at 13 FORD (13 36 73) or via the contact details set out in Ford’s privacy policy