Service Marketing Manager
- Job ID
- 54702
统筹售后服务品牌建设、售后奖励方案、ESB业务、充电业务、售后专用零件（福宝零件、化学品、修补漆）开发与销售，落地各项传播/促销计划及活动，并对市场表现与业绩进行追踪、分析、提出改进意见及措施
1.基于公司整体品牌形象及理念，定位、建立售后服务品牌形象。
2.分析、挖掘市场趋势及客户需求，制定服务产品（ESB、售后专用零件）开发策略及计划，推动项目发展及产品成功上市，不断提高客户满意度与忠诚度。
3.管理售后服务固定及市场费用预算，制定售后奖励方案、与服务相关各项产品促销、品牌传播计划及活动，支持服务部关键KPI达成。
4.充电业务（公充+私充）的开展和管理。
1. 大学本科及以上学历，汽车、市场营销、工商管理专业优先
2. 优秀的中英文语言表达、阅读写作能力
3. 具备6年及以上工作经验；有管理、汽车公司售后服务市场、车企区域工作经验优先
4. 熟练掌握格种办公运用软件，具备较强的数据分析能力
5. 良好的客户服务态度与人际交往技巧，组织、沟通、协调、创新能力
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